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18Nov2015

Personality, Big Data and Marketing

  • By Ian Bradley
  • 3 Tags
  • 0 Comments
Can the mining of big date effectively tailor political or advertising communication to match basic personality dimensions in a target audience.   In other words, if you’re a voter, who is extraverted and therefore someone who values assertiveness and positive emotions, can the product or political message be tailored to your own personality. A pioneering company
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